Can Skincare Products Actually Firm Your Face? Here's the Truth (2024)

Can Skincare Products Actually Firm Your Face? Here's the Truth (1)

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Maintaining radiant, youthful skin goes beyond reducing wrinkles: As we age, the skin on our face, neck, and body loses firmness due to a decline in collagen and elastin — proteins that provide structural support and elasticity. "Sagging skin is primarily caused by this loss," says dermatologist Mamina Turegano, M.D.

And there's no shortage of potions proclaiming to counteract the appearance of lax skin with firming and lifting effects. Most commonly in serum and moisturizer form, these products contain ingredients like peptides, retinol, vitamin C, growth factors and niacinamide that purport to stimulate collagen product or ones that plump skin, such as hyaluronic acid.

To find the formulas that really work, the GH Beauty Lab rigorously tests anti-aging treatments including serums, neck creams and night creams. Our pros use scientific instruments to measure skin firmness before and after use, while consumer testers evaluate ease of use, performance and satisfaction. In the Beauty Lab's latest night cream test, for example, our scientists analyzed 11,200 data points from instrumental testing and consumer feedback to determine the top performers. Below, find our Beauty Lab's top picks.

1

Best Overall

Avon Anew Ultimate Multi-Performance Night Cream

Can Skincare Products Actually Firm Your Face? Here's the Truth (9)

Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (10)Increased skin firmness by 39%, one of the highest levels in Lab tests
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (11)Highly moisturizing
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (12)Reduces dark spots
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (13)The texture and scent were polarizing

Tighten your skin while you sleep with this peptide cream. It achieved one of the highest firming scores ever in GH Beauty Lab tests, increasing skin firmness by 39% in four weeks, as measured by the Cutometer, a device that gauges skin laxity.

The night cream also excelled in hydration, boosting skin moisture by an impressive 46% over six hours, as measured by the Corneometer, a device that measures skim hydration levels. Additionally, it reduced dark spots by 12% in four weeks, according to Visia Complexion Analyzer imaging.

While some testers found the scent "heavy" and the texture "thick," others praised the formula as "rich" and "luxurious." Two testers noted, "I especially noticed firmer skin," and "My skin looked tighter and firmer."

Key ingredientsPeptides, glycolic acid
Best forDry and mature skin
Size1.7 oz.

2

Best Value

Olay Regenerist Retinol24 Night Moisturizer

Can Skincare Products Actually Firm Your Face? Here's the Truth (14)

Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (15)Firmed skin by 27% in four weeks
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (16)Excelled in lifting, brightening and softening
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (17)Contains top anti-aging ingredients
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (18)May leave a residue on skin

This GH Beauty Lab night cream test winner from Olay offers incredible value, boosting skin firmness by 27% in four weeks, as measured by the Lab's Cutometer. It also excelled in lifting, brightening and softening skin, thanks to potent anti-aging ingredients like retinol, niacinamide, and peptides.

Bonus: 100% of testers agreed it made their skin feel softer. One tester noted, "My face was firmer and smoother when I woke up each morning," while another said, "I loved this night cream because I think it's working to brighten my complexion and firm my skin." However, one reviewer mentioned it left a residue, so be sure to rub it in fully.

RELATED: The Best Night Creams for All Skin Types

Key ingredientsRetinol, niacinamide, peptides
Best forDry, aging skin
Size1.7 oz.

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3

Best Face Serum

Murad Retinol Youth Renewal Serum

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Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (20)One of the most measurably firming serums in Lab testing
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (21)Minimizes pores
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (22)Lightweight, fast-absorbing texture
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (23)Not as effective at smoothing lines

Skin-tightening products aren't limited to thick creams. Case in point: This Murad serum is lightweight yet high-performance. The retinol formula increased skin’s firmness by 24% after four weeks of use in calculations with the Cutometer, which was one of the highest measurements in our test of anti-aging serums. (Note that it didn't rank as well at smoothing lines.)

The serum reduced the look of pores by 5% in imaging with the Visia Complexion Analyzer. Testers gave it top marks for its "non-greasy" texture, fast absorption, pleasant scent and making skin feel softer. "My skin definitely felt firmer and I thought looked less aged," a tester reported. "One of the best products I have tried in a while!"

RELATED: The Best Anti-Aging Serums

Key ingredientsRetinol, hyaluronic acid
Best forAll skin types
Size1 oz.
Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (25)Raised skin's firmness by 33%
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (26)Showed results quickly and over time
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (27)Nourishing balm formula
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (28)May be too rich for those with oily skin

Loaded with a combination of ceramides and fatty acids, Algenist's rich balm was top at firming and evening out skin tone over four weeks of use in GH Beauty Lab night cream testing. Cutometer calculations showed that it upped skin elasticity and firmness by 33% over four weeks, and hydration increased by 28% in six hours in Corneometer readings.

“I was amazed that after only two to three nights I could really tell a difference in my skin," one tester said "It was more firm and moist 24/7.” If you have combination or oily skin, take note: The thick formula may be too heavy for you.

RELATED: The Best Moisturizers for Dry Skin

Key ingredientsCeramides, amino and fatty acids
Best forDry, aging skin
Size2 oz.

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5

Best for Body

SkinMedica Firm and Tone Lotion

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Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (30)Contains derm-approved ingredients for collagen and elastin support
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (31)Can be used all over the body
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (32)Can help skin look tighter
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (33)Expensive

Jeanine Downie, M.D., a dermatologist and director at Image Dermatology P.C. in Montclair, New Jersey, loves that this formula contains proven ingredients for collagen and elastin production including peptides, shitake mushroom, lemon balm and green microalgae extracts.

"All of these ingredients work synergistically to help skin appear tighter and more toned," she says.

In addition to tightening and firming, this body lotion claims to help with uneven skin texture. Many online reviewers agree that while it's pricey, it's worth every penny. "I'm on my second bottle, and this lotion works better than anything else I've tried," says one Dermstore user. "It's expensive, but worth it!"

Key ingredientsPeptides, plant extracts
Best forAll skin types
Size6 oz.

6

Best for the Neck

No7 Restore & Renew Face & Neck Multi Action Serum

Can Skincare Products Actually Firm Your Face? Here's the Truth (34)

Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (35)Absorbs quickly
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (36)Best at lifting and tightening neck skin in 12 weeks, per Lab digital imaging
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (37)Appealing scent
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (38)May be too strong for sensitive skin

Lightweight, fast-absorbing, with a pleasant scent and effective formula? Absolutely. This drugstore serum from No7 won the GH Beauty Lab's neck cream test, firming skin faster and more effectively than its competitors. High-resolution before-and-after images revealed the most significant improvement in tightening and lifting neck skin after 12 weeks of use.

It features a powerful blend of collagen-boosting retinoids and peptides. "This made my neck more firm," one tester noted, while another observed the same effect on her jawline. However, a heads-up for those with sensitive skin: a few users reported inflammation and irritation.

RELATED: The Best Neck Firming Creams

Key ingredientsRetinyl palmitate, peptides
Best forMost skin types except sensitive
Size1 oz.

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7

Best for Arms and Legs

Alastin Skincare TransFORM Body Treatment

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Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (40)Contains powerful peptides and botanicals
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (41)Hydrating and smoothing
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (42)Expensive

Another favorite of Dr. Downie's, Alastin's body treatment utilizes the brand's proprietary TriHex technology, which contains a blend of peptides and botanicals to help support the production of new, healthy collagen and elastin. Dill extract is also included to help improve skin's texture. While it is quite a splurge, the product is designed to either be used solo or alongside in-office body treatments to help boost their efficacy.

According to the brand's clinical testing, there was a 63% reduction in crepeiness when used as a daily skincare treatment for eight weeks and a 59% increase in elasticity after 12 weeks of daily use. "I use this product on the upper inner part of my arms and thighs and have seen results after just one application," one user marveled. "I was amazed to see the wrinkly skin become smoother by more than 50% after just one use!"

Key ingredientsPeptides, botanical extracts
Best forAll skin types
Size6 oz.
Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (44)Results may be visible in just two weeks
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (45)Packed with ingredients that can help bolster sagging skin
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (46)Expensive

Say goodbye to sagging with this powerful SkinMedica serum. Dr. Downie highly recommends its formula, which includes a growth factor, peptides, botanicals and marine extracts "to tighten, lift, and reduce sagging." It's also colorless and fragrance-free, making it suitable for sensitive skin.

A clinical study that the brand conducted over 24 weeks revealed visible results in just two weeks, with progressive improvements measured over 24 weeks. But there are two drawbacks to keep in mind: the high price and the fact that some online reviewers said they had difficulty with the dual-sided dispenser.

Key ingredientsGrowth factor, peptides, botanicals, marine extracts
Best forMature and normal skin
Size1 oz.

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9

Best for Smoothing

Fresh Black Tea Firming Corset Cream

Can Skincare Products Actually Firm Your Face? Here's the Truth (47)

Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (48)Moderate lifting effect
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (49)Hydrating formula
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (50)Smooths lines
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (51)May be too heavy for daytime use

This luxurious cream from Fresh, designed for both face and neck, was a standout in the GH Beauty Lab’s neck cream test. It excelled in making the neck appear lifted and visibly smoothing lines in before-and-after photos after 12 weeks of use.

Testers praised the formula, which includes botanical extracts and moisturizing hyaluronic acid, for its ability to make skin look and feel hydrated. That said, while many users appreciate the rich, creamy texture, some found it too thick for daytime use.

GH staffers are fans of this product as well. "I use it on both my face and neck and have definitely noticed a difference after a few months," says GH Institute Product Analyst Grace Wu. "My skin looks and feels firm and bouncy after applying this moisturizer."

RELATED: The Best Hyaluronic Acid Serums

Key ingredientsBlack tea, goji berry, lychee, hyaluronic acid
Best forDry and normal skin types
Size1.6 oz.

10

Best for Sensitive Skin

Philosophy Anti-Wrinkle Miracle Worker+ Line-Correcting Overnight Face Cream

Can Skincare Products Actually Firm Your Face? Here's the Truth (52)

Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (53)Highly moisturizing
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (54)Didn't cause irritation in testing
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (55)Can take a while to absorb into skin

If your skin is sensitive or dry, Philosophy's nourishing formula — with moisturizing hyaluronic acid, glycerin and squalane
— might be ideal for you. GH Beauty Lab testing showed it increased hydration by 34% over six hours and improved firmness by 29% in four weeks.

Users praised its smooth texture, subtle scent and firming effects. It's also gentle enough for sensitive skin, with nearly all testers reporting no irritation or redness. "It’s super smooth and feels really luxurious," one tester noted. However, due to its rich texture, it may take a little time to fully absorb into the skin.

Key ingredientsHyaluronic acid, squalane, glycerin
Best forDry, aging skin
Size2 oz.

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11

Best for Instant Results

Skinbetter Science AlphaRet Overnight Cream

Can Skincare Products Actually Firm Your Face? Here's the Truth (56)

Pros
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (57)Increased skin's firmness by 28% in four weeks
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (58)Some immediate effects observed in testing
Cons
  • Can Skincare Products Actually Firm Your Face? Here's the Truth (59)Not as hydrating as other products

A GH Beauty Award winner, Skinbetter's AlphaRet Overnight Cream lives up to its claims, providing the benefits of retinol without the usual irritation — no dryness, redness or flaking. In GH Beauty Lab tests, it increased skin firmness by 28% in four weeks, according to Cutometer measurements (though it was less moisturizing than other options).

"The cream improved my skin texture and added bounce back into my cheeks," said one GH Institute scientist. "My skin looks tighter and brighter, and I experienced no irritation." Another staffer agreed: "Not only it is well-tolerated, but I got a smoothing and softening effect right after one treatment."

RELATED: The Best Retinol Creams

Key ingredientsRetinol, glycolic acid, peptides, hyaluronic acid, niacinamide
Best forAll skin types
Size1 oz.

How we test skin tightening creams

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The GH Beauty Lab has a long history of testing anti-aging face and body treatments with skin-tightening claims, including serums, neck creams and night creams.

In the Lab's most recent night cream test, changes in skin firmness, hydration, and improvements in texture, tone and wrinkles were evaluated using the Cutometer, Corneometer and Visia devices, respectively.

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Can Skincare Products Actually Firm Your Face? Here's the Truth (61)

Additionally, consumer testers completed questionnaires rating ease of use, performance and satisfaction after using the products for four weeks. In total, Lab scientists tallied a total of 11,200 data points, including 8,624 measurements from the Cutometer, Corneometer and Visia, to find the winners.

What to look for when shopping

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When choosing skin-tightening creams, both ingredients and technology matter.

"Skin tightening products for the face tend to focus on building collagen and elastin and decreasing photo damage, and often uses retinoids and peptides to do so," says Jeanine Downie, M.D., a dermatologist and director at Image Dermatology P.C. in Montclair, New Jersey. For the body, Dr. Downie recommends looking for similar ingredients as those in face creams, including peptides, vitamin A derivatives (like retinol) and caffeine.

Here's what to look for when shopping for skin-tightening products:

✔️ Collagen stimulation/production. "Ingredients like vitamin A and peptides help promote collagen production and provide structure to the skin," says Good Housekeeping Institute Beauty Lab Director Sabina Wizemann. "Retinol is the most potent ingredient that helps build collagen and elastin, which leads to tighter, smoother skin."

✔️ Fortifying skin's barrier function. "Ceramides, niacinamide and fatty acids can improve and strengthen skin's defense and help repair damage," she says.

✔️ Exfoliation. Certain ingredients, like AHAs, remove dead skin cells and promote cell turnover.

✔️ Moisturization. Nourishing skin can improve skin's elasticity and suppleness, making it appear plumper and firmer. Humectants that hold and bond to water molecules are often used, including glycerin, hyaluronic acid, panthenol and sodium PCA.

✔️ Temporary tightening. Caffeine or botanical extracts can temporarily tense skin by constricting blood flow and boosting circulation.

Both Wizemann and Dr. Downie agree that you should always look for products that have been clinically tested and backed by scientific studies. Consider consulting a dermatologist or skincare professional if you are unsure which product is safe and specifically right for you.

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Do skin tightening creams actually work?

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Topical skincare products can work to firm skin, but they take time and may not produce dramatic results.

“Many studies show that these ingredients can increase collagen production or decrease collagen breakdown,” Dr. Turegano explains, “but you need to use them consistently for months to see an effect, and they aren’t going to perform miracles or give you a facelift.”

Decades of GH Beauty Lab testing has confirmed that some leave-on skincare treatments can help firm skin over time, says GH Beauty Lab Senior Chemist Danusia Wnek. “We have measured up to about a 40% improvement in facial skin elasticity with the Cutometer machine after four weeks of use of formulas like night creams,” she notes.

Dr. Downie recommends applying skin-tightening creams twice daily for the best results. "To maximize the benefits, it's also crucial to prevent sun damage, which accelerates skin aging and laxity," she advises. She emphasizes the importance of using

sunscreen on your face and all exposed areas of your body every day for optimal protection.

What is the most effective way to tighten skin?

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While certain skin tightening creams can have a firming effect when used consistently, dermatologists offer noninvasive skin-firming and -tightening procedures that can have effects that are more pronounced and lasting.

These include radiofrequency (like Thermage), microfocused ultrasound (such as Ultherapy) and light therapy, says Heather Woolery-Lloyd, M.D., a dermatologist in Miami, Florida. They heat deeper skin layers to stimulate collagen production, tighten existing collagen fibers and create a lifting effect, Dr. Turegano adds.

While they are an investment, "these procedures typically yield the best results for skin sagging and laxity,” says Dr. Woolery-Lloyd. “Radiofrequency and laser skin tightening cause collagen fibers to contract and stimulate new collagen production, enhancing firmness and reducing sagging,” Dr. Turegano explains. “Ultrasound therapy is particularly effective for lifting brows, minimizing jowls and tightening the skin under the chin.”

But because most of the treatments involve triggering skin collagen production, the bulk of the benefits aren’t immediate: “Most people start to see initial improvements in skin firmness and tightness within two to three months after treatment, continuing for up to six months as collagen production increases,” Dr. Turegano says

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Why trust Good Housekeeping?

Can Skincare Products Actually Firm Your Face? Here's the Truth (65)

GH Beauty Lab Director Sabina Wizemann conducted extensive research for this article, and helped review our top picks. With over a decade at Good Housekeeping, she has researched, tested and evaluated thousands of skincare products. GH Beauty Lab Senior Chemist Danusia Wnek conducted our most recent neck treatment and night cream tests.

GH Contributing Beauty Editor Dori Price researched and wrote the original version of this story, reporting on Beauty Lab testing data. GH Beauty Director April Franzino most recently updated this guide with newly tested products and insights from Beauty Lab scientists and dermatologists.

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Dori Price

Contributing Beauty Editor

Dori Price is a New York City-based freelance writer and editor and beauty, style and wellness expert who was the Beauty & Fashion Director at Family Circle for 13 years before she joined Good Housekeeping, Prevention and Woman’s Day as a freelance beauty editor. She has also written for WomensHealthMag.com, Elle.com and HealthCentral.com.

Can Skincare Products Actually Firm Your Face? Here's the Truth (67)

April Franzino

Beauty Director

April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.

Can Skincare Products Actually Firm Your Face? Here's the Truth (68)

Tested bySabina Wizemann

Beauty Lab Director

Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012. She also reviews applications, substantiates claims and evaluates products for the GH Seal and the Beauty Awards and Sustainability Awards programs. She has a B.S. in chemistry from Ithaca College and more than 16 years of experience working in the pharmaceutical and personal care industries.

Can Skincare Products Actually Firm Your Face? Here's the Truth (69)

Tested byDanusia Wnek

Senior Chemist

Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. She holds a B.S. in chemistry from St. John’s University and a M.S. in pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing.

Can Skincare Products Actually Firm Your Face? Here's the Truth (2024)
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